ActiveCampaign vs Klaviyo
ActiveCampaign confirms 5 of the features we check on its own site; Klaviyo confirms 7.
ActiveCampaign
Businesses wanting marketing automation across email, SMS and WhatsApp with AI agents.
Watch out: Plan prices are not visible in the crawled text.
Klaviyo
B2C and ecommerce brands wanting omnichannel marketing with AI on one CRM.
Watch out: Plan prices are not visible in the crawled text.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Marketing automation | B2C CRM |
| Based in | 🇺🇸 United States | 🇺🇸 United States |
| Best for | All sizes | All sizes |
| Starting price | Unconfirmed | Unconfirmed |
| Free plan | Unconfirmed | ✓Yes |
| Free trial | Unconfirmed | Unconfirmed |
| Features confirmed on each vendor’s site | ||
| AI agent (LLM) · Core features | ✓Team of AI agents handles channels | ✓Customer Agent supports and sells with AI |
| Shared team inbox · Core features | ✓WhatsApp unified chat inbox | Unconfirmed |
| SMS · Core features | ✓SMS marketing with automation | ✓SMS marketing channel |
| Email marketing · Core features | ✓Email marketing offered | ✓Email marketing channel |
| Audience segmentation · Core features | Unconfirmed | ✓Segmentation listed as top feature |
| Message templates · Core features | Unconfirmed | ✓Templates listed as top feature |
| Campaign analytics · Core features | Unconfirmed | ✓Klaviyo Analytics product |
| Public API · Platform | Unconfirmed | ✓APIs for building apps and integrations |
| Onboarding / implementation · Support | ✓Free migration and onboarding | Unconfirmed |
| Integrations | ||
| Listed on its site | Claude, ChatGPT | Unconfirmed |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.