ActiveCampaign vs TextBack
ActiveCampaign confirms 5 of the features we check on its own site; TextBack confirms 8. Starting prices: ActiveCampaign not published, TextBack RUB 2,500/mo · from, per month.
ActiveCampaign
Businesses wanting marketing automation across email, SMS and WhatsApp with AI agents.
Watch out: Plan prices are not visible in the crawled text.
TextBack
Russian-speaking businesses that sell and market through Telegram, MAX, WhatsApp and VK with CRM integration.
Watch out: Pricing is in rubles and WABA message fees are charged on top of the subscription.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Marketing automation | Messenger automation |
| Based in | 🇺🇸 United States | 🇷🇺 Russia |
| Best for | All sizes | All sizes |
| Starting price | Unconfirmed | RUB 2,500/mo · from, per month |
| Free plan | Unconfirmed | Unconfirmed |
| Free trial | Unconfirmed | ✓3 days |
| Features confirmed on each vendor’s site | ||
| Official WhatsApp Business API · Core features | Unconfirmed | ✓WhatsApp Business API product and WABA message pricing |
| Broadcasts / campaigns · Core features | Unconfirmed | ✓WhatsApp broadcasts (рассылки) for leads and retention |
| Chatbot builder · Core features | Unconfirmed | ✓Chatbots in WhatsApp, Telegram and MAX |
| AI agent (LLM) · Core features | ✓Team of AI agents handles channels | ✓TextBack AI Agent for sales and RetailAI |
| Shared team inbox · Core features | ✓WhatsApp unified chat inbox | ✓Telegram, MAX, WhatsApp and VK in one window |
| SMS · Core features | ✓SMS marketing with automation | Unconfirmed |
| Email marketing · Core features | ✓Email marketing offered | Unconfirmed |
| Message templates · Core features | Unconfirmed | ✓Template messages priced per type (marketing, transactional) |
| Phone support · Support | Unconfirmed | ✓Support phone +7 812 501-83-91 |
| Email support · Support | Unconfirmed | ✓Support email support@textback.io |
| Onboarding / implementation · Support | ✓Free migration and onboarding | Unconfirmed |
| Integrations | ||
| Listed on its site | Claude, ChatGPT | amoCRM, Bitrix24, GetCourse, Mindbox, Telegram, MAX, VK, WhatsApp |
Add a third product or ask the AI about your case →
Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.