Atrato Pago vs Tiendanube
Atrato Pago confirms 6 of the features we check on its own site; Tiendanube confirms 17. Starting prices: Atrato Pago Quote only, Tiendanube MXN 149/mo.
Atrato Pago
Merchants selling medium-to-high ticket items who want to offer customer financing.
Watch out: It appears limited to affiliated merchants and does not show a public pricing plan.
Tiendanube
Merchants who want an online store with integrated POS, social selling, WhatsApp sales and Spanish support.
Watch out: Some advanced features and dedicated support are only on higher-priced plans.
| Overview & pricing | ||
|---|---|---|
| Category | E-commerce | E-commerce |
| Specialty | BNPL checkout | Retail / Omnichannel Commerce |
| Based in | 🇲🇽 Mexico | Unconfirmed |
| Best for | All sizes | SMBs |
| Starting price | Quote only | MXN 149/mo |
| Free plan | Unconfirmed | ✓Yes |
| Free trial | Unconfirmed | ✓7 days |
| Features confirmed on each vendor’s site | ||
| Online store builder · Core features | Unconfirmed | ✓Create an online store in minutes. |
| Marketplace sync (Mercado Libre, Amazon) · Core features | Unconfirmed | ✓Marketplace solution is listed. |
| Checkout / payments · Core features | ✓Payment/financing method for affiliated merchants. | ✓Payment product shown as Pago Nube. |
| Shipping & labels · Core features | Unconfirmed | ✓Shipping product shown as Envío Nube. |
| Inventory · Core features | Unconfirmed | ✓Stock is integrated across channels. |
| Social / WhatsApp commerce · Core features | Unconfirmed | ✓Sell via Instagram, Facebook and WhatsApp. |
| B2B ordering · Core features | ✓Atrato invites businesses to affiliate as merchants. | Unconfirmed |
| Abandoned cart recovery · Core features | Unconfirmed | ✓WhatsApp IA includes recovered carts. |
| Discounts & promotions · Core features | Unconfirmed | ✓Coupon example and marketing campaigns are shown. |
| Store analytics · Core features | Unconfirmed | ✓Statistics and AI insights are included. |
| Multi-channel order management · Core features | Unconfirmed | ✓Unified operation for store, POS and social channels. |
| WhatsApp integration · Mexico fit | Unconfirmed | ✓WhatsApp appears as a sales channel and chat assistant. |
| Prices / billing in MXN · Mexico fit | Unconfirmed | ✓Prices are shown in MXN. |
| Support in Spanish · Mexico fit | ✓Support pages and contacts are in Spanish. | ✓Support in Spanish by chat, email and WhatsApp. |
| Web app · Platform | Unconfirmed | ✓Website-based platform with login and panel access. |
| Live chat support · Support | Unconfirmed | ✓Support by chat is listed. |
| Phone support · Support | ✓Support includes phone numbers for merchants and customers. | Unconfirmed |
| WhatsApp support · Support | Unconfirmed | ✓Support via WhatsApp is listed on paid plans. |
| Email support · Support | ✓Support includes email contacts for merchants and customers. | ✓Support by email is listed. |
| Training / academy · Support | ✓Mentions 'capacitación constante' for merchants. | Unconfirmed |
| Integrations | ||
| Listed on its site | Unconfirmed | Unconfirmed |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.