Braze vs OneSignal
Braze confirms 4 of the features we check on its own site; OneSignal confirms 5. Starting prices: Braze Quote only, OneSignal not published.
Braze
Consumer brands that orchestrate cross-channel customer engagement at scale.
Watch out: No prices printed on the pricing page text.
OneSignal
App and web teams sending push, email, SMS and in-app messages.
Watch out: No WhatsApp channel appears in the crawled text.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Customer engagement | Customer messaging |
| Based in | 🇺🇸 United States | 🇺🇸 United States |
| Best for | Enterprise | All sizes |
| Starting price | Quote only | Unconfirmed |
| Free plan | Unconfirmed | ✓Yes |
| Free trial | Unconfirmed | Unconfirmed |
| Features confirmed on each vendor’s site | ||
| AI agent (LLM) · Core features | ✓BrazeAI Agents: always-on AI agents | Unconfirmed |
| SMS · Core features | ✓SMS/RCS listed as a featured channel | ✓SMS messaging channel |
| Email marketing · Core features | ✓Email listed as a featured channel; email campaigns in case study | ✓Email messaging channel |
| Audience segmentation · Core features | Unconfirmed | ✓Segmentation listed among features |
| Campaign analytics · Core features | ✓Reporting & Analytics capability | ✓Analytics listed among features |
| Public API · Platform | Unconfirmed | ✓API listed among features |
| Integrations | ||
| Listed on its site | Unconfirmed | Unconfirmed |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.