Close vs Keap
Close confirms 7 of the features we check on its own site; Keap confirms 5. Starting prices: Close not published, Keap USD 249.
Close
Sales teams that sell by calling, emailing and texting.
Watch out: Plan prices are not visible in the fetched text.
Keap
Small businesses that want CRM, sales and marketing automation together.
Watch out: Pricing starts at $249, higher than basic CRMs.
| Overview & pricing | ||
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Specialty | CRM for sales teams | Small business CRM |
| Based in | Unconfirmed | 🇺🇸 United States |
| Best for | All sizes | SMBs |
| Starting price | Unconfirmed | USD 249 |
| Free plan | Unconfirmed | Unconfirmed |
| Free trial | ✓14 days | Unconfirmed |
| Features confirmed on each vendor’s site | ||
| Visual sales pipeline · Core features | ✓Lead and pipeline management | Unconfirmed |
| Contact & company management · Core features | Unconfirmed | ✓Small business CRM to manage customer list |
| Shared omnichannel inbox · Core features | ✓Email, calls, SMS in one inbox | Unconfirmed |
| Workflow automation · Core features | ✓Sales automation workflows | ✓Small business and marketing automation |
| Lead capture forms · Core features | ✓Native forms capture leads into Close | ✓Landing pages and forms to collect data |
| Built-in calling · Core features | ✓Built-in power dialer | ✓Dedicated mobile number to receive calls and texts |
| Sales reports & forecasts · Core features | ✓Reporting: pipeline, activity, forecasting | ✓Reporting to track progress |
| AI assistant / AI agent · Core features | ✓Chloe AI agent calls leads and books meetings | Unconfirmed |
| Integrations | ||
| Listed on its site | ChatGPT, Claude, WhatsApp | Unconfirmed |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.