Keap vs Nutshell
Keap confirms 5 of the features we check on its own site; Nutshell confirms 9. Starting prices: Keap USD 249, Nutshell USD 13/mo · per user.
Keap
Small businesses that want CRM, sales and marketing automation together.
Watch out: Pricing starts at $249, higher than basic CRMs.
Nutshell
Small sales teams that want a simple CRM with email marketing and AI built in.
Watch out: Per-user pricing in USD; reporting and automation are held for higher tiers.
| Overview & pricing | ||
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Specialty | Small business CRM | Sales CRM |
| Based in | 🇺🇸 United States | 🇺🇸 United States |
| Best for | SMBs | SMBs |
| Starting price | USD 249 | USD 13/mo · per user |
| Free plan | Unconfirmed | Unconfirmed |
| Free trial | Unconfirmed | ✓14 days |
| Features confirmed on each vendor’s site | ||
| Visual sales pipeline · Core features | Unconfirmed | ✓Drag-and-drop visual sales pipeline |
| Contact & company management · Core features | ✓Small business CRM to manage customer list | ✓Unlimited contacts and companies with custom fields |
| Workflow automation · Core features | ✓Small business and marketing automation | ✓Sales automation |
| Quotes / proposals · Core features | Unconfirmed | ✓Create, send, track quotes and contracts |
| Lead capture forms · Core features | ✓Landing pages and forms to collect data | ✓Form builder and landing pages in every plan |
| Email sync · Core features | Unconfirmed | ✓Two-way Gmail and Outlook sync |
| Built-in calling · Core features | ✓Dedicated mobile number to receive calls and texts | Unconfirmed |
| Sales reports & forecasts · Core features | ✓Reporting to track progress | ✓Smart reporting and advanced reporting |
| AI assistant / AI agent · Core features | Unconfirmed | ✓AI outcomes, AI Chatbot and AI Agent Marketplace |
| Public API · Platform | Unconfirmed | ✓Open API on all plans |
| Integrations | ||
| Listed on its site | Unconfirmed | Gmail, Outlook, Zapier |
Add a third product or ask the AI about your case →
Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.