Keap vs Pipedrive
Keap confirms 5 of the features we check on its own site; Pipedrive confirms 6. Starting prices: Keap USD 249, Pipedrive not published.
Keap
Small businesses that want CRM, sales and marketing automation together.
Watch out: Pricing starts at $249, higher than basic CRMs.
Pipedrive
Sales teams that want an easy visual pipeline CRM with automation and AI.
Watch out: WhatsApp is offered through a Marketplace app rather than natively.
| Overview & pricing | ||
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Specialty | Small business CRM | Sales CRM |
| Based in | 🇺🇸 United States | Unconfirmed |
| Best for | SMBs | All sizes |
| Starting price | USD 249 | Unconfirmed |
| Free plan | Unconfirmed | Unconfirmed |
| Free trial | Unconfirmed | ✓14 days |
| Features confirmed on each vendor’s site | ||
| Visual sales pipeline · Core features | Unconfirmed | ✓Sales pipeline management to track every deal |
| Contact & company management · Core features | ✓Small business CRM to manage customer list | Unconfirmed |
| Workflow automation · Core features | ✓Small business and marketing automation | ✓Sales automation feature |
| Lead capture forms · Core features | ✓Landing pages and forms to collect data | Unconfirmed |
| Email sync · Core features | Unconfirmed | ✓Email sync and tracking feature |
| Built-in calling · Core features | ✓Dedicated mobile number to receive calls and texts | Unconfirmed |
| Sales reports & forecasts · Core features | ✓Reporting to track progress | ✓Reporting and analytics feature |
| AI assistant / AI agent · Core features | Unconfirmed | ✓Manage deals with AI; Pipedrive AI and MCP |
| Roles & permissions · Security & compliance | Unconfirmed | ✓User permission sets control what reps see and do |
| Integrations | ||
| Listed on its site | Unconfirmed | WhatsApp Business |
Add a third product or ask the AI about your case →
Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.