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Keap vs SugarCRM

Keap confirms 5 of the features we check on its own site; SugarCRM confirms 4. Starting prices: Keap USD 249, SugarCRM Quote only.

Keap

Small businesses that want CRM, sales and marketing automation together.

Watch out: Pricing starts at $249, higher than basic CRMs.

SugarCRM

B2B sales teams, especially manufacturers and distributors, that want a CRM with AI insights.

Watch out: Pricing requires a quote.

Overview & pricing
CategoryCRM & SalesCRM & Sales
SpecialtySmall business CRMSales CRM
Based in🇺🇸 United StatesUnconfirmed
Best forSMBsMid-market
Starting priceUSD 249Quote only
Free planUnconfirmedUnconfirmed
Free trialUnconfirmedUnconfirmed
Features confirmed on each vendor’s site
Contact & company management · Core features✓Small business CRM to manage customer listUnconfirmed
Workflow automation · Core features✓Small business and marketing automation✓Automate sales workflows
Lead capture forms · Core features✓Landing pages and forms to collect dataUnconfirmed
Built-in calling · Core features✓Dedicated mobile number to receive calls and textsUnconfirmed
Sales reports & forecasts · Core features✓Reporting to track progressUnconfirmed
AI assistant / AI agent · Core featuresUnconfirmed✓Domain-specific AI flags at-risk deals and recommends next steps
On-premise / desktop option · PlatformUnconfirmed✓Deployment: cloud and on-prem
SOC 2 · Security & complianceUnconfirmed✓SOC 2 Type II compliant
Integrations
Listed on its siteUnconfirmedUnconfirmed

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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.