Omnisend vs TextBack
Omnisend confirms 5 of the features we check on its own site; TextBack confirms 8. Starting prices: Omnisend USD 16/mo · from, TextBack RUB 2,500/mo · from, per month.
Omnisend
Ecommerce brands running email and SMS marketing on Shopify or WooCommerce.
Watch out: Focused on ecommerce marketing; no WhatsApp channel shown in the text.
TextBack
Russian-speaking businesses that sell and market through Telegram, MAX, WhatsApp and VK with CRM integration.
Watch out: Pricing is in rubles and WABA message fees are charged on top of the subscription.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Email SMS marketing | Messenger automation |
| Based in | 🇱🇹 Lithuania | 🇷🇺 Russia |
| Best for | All sizes | All sizes |
| Starting price | USD 16/mo · from | RUB 2,500/mo · from, per month |
| Free plan | ✓Yes | Unconfirmed |
| Free trial | Unconfirmed | ✓3 days |
| Features confirmed on each vendor’s site | ||
| Official WhatsApp Business API · Core features | Unconfirmed | ✓WhatsApp Business API product and WABA message pricing |
| Broadcasts / campaigns · Core features | Unconfirmed | ✓WhatsApp broadcasts (рассылки) for leads and retention |
| Chatbot builder · Core features | Unconfirmed | ✓Chatbots in WhatsApp, Telegram and MAX |
| AI agent (LLM) · Core features | Unconfirmed | ✓TextBack AI Agent for sales and RetailAI |
| Shared team inbox · Core features | Unconfirmed | ✓Telegram, MAX, WhatsApp and VK in one window |
| SMS · Core features | ✓SMS marketing channel | Unconfirmed |
| Email marketing · Core features | ✓Email marketing for ecommerce | Unconfirmed |
| Audience segmentation · Core features | ✓Segmentation listed among features | Unconfirmed |
| Message templates · Core features | Unconfirmed | ✓Template messages priced per type (marketing, transactional) |
| Public API · Platform | ✓Open flexible APIs and API docs | Unconfirmed |
| Phone support · Support | Unconfirmed | ✓Support phone +7 812 501-83-91 |
| Email support · Support | Unconfirmed | ✓Support email support@textback.io |
| Onboarding / implementation · Support | ✓Free 5-day migration by their team | Unconfirmed |
| Integrations | ||
| Listed on its site | Shopify, WooCommerce | amoCRM, Bitrix24, GetCourse, Mindbox, Telegram, MAX, VK, WhatsApp |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.