Tuki vs Vambe
Tuki confirms 10 of the features we check on its own site; Vambe confirms 15. Starting prices: Tuki MXN 600/mo · per location / month, Vambe USD 574/mo · 3,000 conversations included.
Tuki
Restaurants and multi-location businesses that want a loyalty program with branded apps, campaigns, and POS integration.
Watch out: Public pricing is per location and the branded app plans add setup fees.
Vambe
Teams that want an AI-driven omnichannel sales and support system for WhatsApp-heavy customer conversations.
Watch out: Pricing is shown in USD, and the more advanced plan is custom-built.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Loyalty & retention | AI agents / WhatsApp |
| Based in | 🇲🇽 Mexico | Unconfirmed |
| Best for | SMBs | All sizes |
| Starting price | MXN 600/mo · per location / month | USD 574/mo · 3,000 conversations included |
| Free plan | ✕No | ✕No |
| Free trial | Unconfirmed | Unconfirmed |
| Features confirmed on each vendor’s site | ||
| Broadcasts / campaigns · Core features | ✓Push and email campaigns included | ✓Plans mention added conversations and commercial flows, not pure broadcasts. |
| AI agent (LLM) · Core features | Unconfirmed | ✓“Plataforma de IA” that automates conversations. |
| Shared team inbox · Core features | Unconfirmed | ◐Centralizes channels in one place, but no explicit team inbox wording. |
| Email marketing · Core features | ✓Email campaigns included | Unconfirmed |
| Instagram / Messenger · Core features | Unconfirmed | ✓Ecommerce section says WhatsApp, Instagram and Facebook. |
| Audience segmentation · Core features | ✓Plans include points, tiers and rewards | ◐The site says it reaches the right people, but no segmentation tool is named. |
| Campaign analytics · Core features | ✓Tukimetrics is included or available as add-on | ✓Ads product optimizes with real sales data; prices page shows Insight. |
| WhatsApp integration · Mexico fit | Unconfirmed | ✓Automates conversations in WhatsApp and offers a WhatsApp link generator. |
| Prices / billing in MXN · Mexico fit | ✓Prices shown in MXN | Unconfirmed |
| Support in Spanish · Mexico fit | Unconfirmed | ✓Spanish-language site and support/help text in Spanish. |
| Web app · Platform | ✓Pricing and signup are on the website | ✓Website presents the product and pricing in a web app. |
| iOS app · Platform | ✓SC plan includes iOS app | ✓Standard plan includes “Vambe App (iOS/Android)”. |
| Android app · Platform | ✓SC plan includes Android app | ✓Standard plan includes “Vambe App (iOS/Android)”. |
| Public API · Platform | Unconfirmed | ✓Navigation includes “API Documentation” with technical guides. |
| WhatsApp support · Support | Unconfirmed | ✓Pricing page lists “Soporte por Whatsapp”. |
| Onboarding / implementation · Support | ✓Onboarding included on plans | ✓Pricing page includes implementation and consulting. |
| Training / academy · Support | ✓SC plan includes dedicated training | ✓Site promotes “Vambe Academy” to learn the product. |
| ISO 27001 · Security & compliance | Unconfirmed | ✓Security page lists ISO 27001 certification. |
| SOC 2 · Security & compliance | Unconfirmed | ✓Security page lists SOC 2 Type II certification. |
| Integrations | ||
| Listed on its site | POS, Stripe, App Store, Google Play | Gemini, ChatGPT, Claude |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.