Sealbook / Open source / Machine learning & data science

google/lightweight_mmm

LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

bayesiandata-scienceeconometricsmarketing-sciencemmm

GitHub ↗Website ↗

License & maintenance

Apache-2.0 is a permissive license: free to use commercially with attribution.

Last code push 16 months ago. Archived: read-only, no further updates.

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