pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

btydbuy-till-you-dieclvcustomer-lifetime-valuedata-sciencemarketingmarketing-mix-modelingmedia-mix-modelingmmmpython

License & maintenance

Apache-2.0 is a permissive license: free to use commercially with attribution.

Last code push 3 days ago.

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