Braze vs TextBack
Braze confirms 4 of the features we check on its own site; TextBack confirms 8. Starting prices: Braze Quote only, TextBack RUB 2,500/mo · from, per month.
Braze
Consumer brands that orchestrate cross-channel customer engagement at scale.
Watch out: No prices printed on the pricing page text.
TextBack
Russian-speaking businesses that sell and market through Telegram, MAX, WhatsApp and VK with CRM integration.
Watch out: Pricing is in rubles and WABA message fees are charged on top of the subscription.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Customer engagement | Messenger automation |
| Based in | 🇺🇸 United States | 🇷🇺 Russia |
| Best for | Enterprise | All sizes |
| Starting price | Quote only | RUB 2,500/mo · from, per month |
| Free plan | Unconfirmed | Unconfirmed |
| Free trial | Unconfirmed | ✓3 days |
| Features confirmed on each vendor’s site | ||
| Official WhatsApp Business API · Core features | Unconfirmed | ✓WhatsApp Business API product and WABA message pricing |
| Broadcasts / campaigns · Core features | Unconfirmed | ✓WhatsApp broadcasts (рассылки) for leads and retention |
| Chatbot builder · Core features | Unconfirmed | ✓Chatbots in WhatsApp, Telegram and MAX |
| AI agent (LLM) · Core features | ✓BrazeAI Agents: always-on AI agents | ✓TextBack AI Agent for sales and RetailAI |
| Shared team inbox · Core features | Unconfirmed | ✓Telegram, MAX, WhatsApp and VK in one window |
| SMS · Core features | ✓SMS/RCS listed as a featured channel | Unconfirmed |
| Email marketing · Core features | ✓Email listed as a featured channel; email campaigns in case study | Unconfirmed |
| Message templates · Core features | Unconfirmed | ✓Template messages priced per type (marketing, transactional) |
| Campaign analytics · Core features | ✓Reporting & Analytics capability | Unconfirmed |
| Phone support · Support | Unconfirmed | ✓Support phone +7 812 501-83-91 |
| Email support · Support | Unconfirmed | ✓Support email support@textback.io |
| Integrations | ||
| Listed on its site | Unconfirmed | amoCRM, Bitrix24, GetCourse, Mindbox, Telegram, MAX, VK, WhatsApp |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.