TextBack vs Wati
TextBack confirms 8 of the features we check on its own site; Wati confirms 6. Starting prices: TextBack RUB 2,500/mo · from, per month, Wati not published.
TextBack
Russian-speaking businesses that sell and market through Telegram, MAX, WhatsApp and VK with CRM integration.
Watch out: Pricing is in rubles and WABA message fees are charged on top of the subscription.
Wati
Marketing, sales and support teams that run customer engagement over WhatsApp, Instagram and Messenger.
Watch out: Centered on messaging channels; pricing details are not shown in the fetched text.
| Overview & pricing | ||
|---|---|---|
| Category | Marketing & Messaging | Marketing & Messaging |
| Specialty | Messenger automation | WhatsApp engagement |
| Based in | 🇷🇺 Russia | Unconfirmed |
| Best for | All sizes | All sizes |
| Starting price | RUB 2,500/mo · from, per month | Unconfirmed |
| Free plan | Unconfirmed | Unconfirmed |
| Free trial | ✓3 days | ✓7 days |
| Features confirmed on each vendor’s site | ||
| Official WhatsApp Business API · Core features | ✓WhatsApp Business API product and WABA message pricing | ✓WhatsApp Business API to connect with customers at scale |
| Broadcasts / campaigns · Core features | ✓WhatsApp broadcasts (рассылки) for leads and retention | ✓Campaigns with personalised messages |
| Chatbot builder · Core features | ✓Chatbots in WhatsApp, Telegram and MAX | ✓No-code chatbots |
| AI agent (LLM) · Core features | ✓TextBack AI Agent for sales and RetailAI | ✓AI support agent resolves queries instantly |
| Shared team inbox · Core features | ✓Telegram, MAX, WhatsApp and VK in one window | ✓Team Inbox for all sales and service chats |
| Instagram / Messenger · Core features | Unconfirmed | ✓Instagram automation and Messenger |
| Message templates · Core features | ✓Template messages priced per type (marketing, transactional) | Unconfirmed |
| Phone support · Support | ✓Support phone +7 812 501-83-91 | Unconfirmed |
| Email support · Support | ✓Support email support@textback.io | Unconfirmed |
| Integrations | ||
| Listed on its site | amoCRM, Bitrix24, GetCourse, Mindbox, Telegram, MAX, VK, WhatsApp | Unconfirmed |
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Every ✓ / ✕ comes from the vendor’s own website (sources on each product page). Unconfirmed means the site doesn’t say — not that the feature is missing.